Are you thinking about starting a new fitness routine but not sure where to begin? One way to get your feet wet is to take advantage of an introductory offer. Many fitness studios and gyms offer special deals to new customers, allowing you to try out different types of workouts and see what you like best.
However, not all intro offers are created equal. Some are great deals that can help you save money and get in shape, while others are not worth your time or money. In this article, we’ll explore the best and worst types of fitness intro offers, and give you some tips on how to find the right one for you.
First, let’s start with the good news. Here are 5 fitness intro offers that you should definitely consider:
New Client Special
This is a classic intro offer that many fitness studios and gyms offer to new customers. It usually consists of a discounted package of classes or sessions, such as a week or a month of unlimited classes for a reduced price. This is a great way to try out different types of workouts and find out what you like best.
Here are some reasons why a new client special can be a good fitness introductory offer:
Encourages Trial: Offering a discounted rate or package is an effective way to encourage potential clients to try out the facility or program. It helps to reduce the financial barrier to entry, making it more likely that people will take a chance and give it a try.
Low-Risk: A new client special is a low-risk offer for both the client and the facility. Clients can try out the program or facility without making a long-term commitment or significant financial investment. Meanwhile, the facility has the opportunity to demonstrate the value of their services, with the hope of converting the client to a long-term member.
Potential for Retention: If clients have a positive experience during their introductory period, they are more likely to continue as a regular member. A new client special provides an opportunity for the facility to showcase their services and establish a positive relationship with potential long-term members.
Marketing Opportunity: Offering a new client special is a great way to attract new clients and generate buzz about the facility or program. This can be especially effective if the offer is promoted through social media, email marketing, or other advertising channels.
Free Trial Class
If you’re not sure if you’ll like a particular type of workout or studio, a free trial class is a great way to test the waters. Many studios and gyms offer a free class to new customers, so you can see what the workout is like and get a feel for the studio’s vibe and culture.
A Free Trial Class:
Encourages Trial: Similar to the new client special, a free trial class is an effective way to encourage potential clients to try out the facility or program. It helps to reduce the financial barrier to entry, making it more likely that people will take a chance and give it a try.
Low-Risk: A free trial class is a no-obligation offer, which means that individuals can try out the program or facility without making any commitment or significant financial investment. This helps to remove any apprehension or doubts that potential clients may have about the program or facility.
Hands-On Experience: A free trial class provides an opportunity for potential clients to experience the program or facility firsthand. They can interact with the trainers or instructors, get a feel for the atmosphere, and see how the program or facility can help them meet their fitness goals.
Feedback and Evaluation: During the free trial class, trainers or instructors may provide feedback and evaluation to help potential clients understand their current fitness level and suggest areas of improvement. This feedback can be helpful for individuals who are new to fitness and unsure of where to start.
Marketing Opportunity: Similar to the new client special, a free trial class is a great way to attract new clients and generate buzz about the facility or program. It can be promoted through social media, email marketing, or other advertising channels.
Introductory Package
An introductory package is similar to a new client special, but it usually includes a combination of classes and personal training sessions. This is a great option if you want to try out a variety of workouts and get some one-on-one attention from a trainer.
An introductory package is a good fitness introductory offer for several reasons:
It allows potential clients to try out your services: Many people are hesitant to commit to a long-term fitness program without trying it out first. An introductory package gives them the opportunity to experience your services and see if it’s a good fit for them.
It’s affordable: A good introductory package is usually priced lower than your regular package rates, making it accessible to more people who might not be able to afford your full services.
It provides a taste of what you offer: An introductory package should include a variety of your services, giving potential clients a good sense of what they can expect from your gym or fitness program.
It helps build trust: By offering an introductory package, you’re showing potential clients that you’re confident in the quality of your services and that you’re willing to invest in their fitness goals.
It can lead to long-term clients: If a potential client has a positive experience with your introductory package, they are more likely to sign up for your regular package rates or refer others to your gym or fitness program.
Friend Referral Program
Some fitness studios and gyms offer incentives to current clients who refer their friends. If you have a friend who loves a particular studio or workout, ask them if they know of any referral deals. You might be able to get a discounted package of classes or sessions as a new customer.
This is great for several reasons:
Encourages existing clients to refer friends: Your current clients are often your best source of new business. By offering a referral program, you incentivize them to bring in their friends, which can lead to a steady stream of new clients.
Builds trust: People are more likely to trust a recommendation from someone they know and respect than they are to trust a marketing message. By having a friend referral program, you can leverage the trust that your existing clients have built with their friends and family.
Increases retention: Clients who come in through a friend referral program are more likely to stick around for the long term. They already have a connection to someone at your gym or fitness program and are more likely to feel comfortable and motivated to continue their fitness journey.
Creates a sense of community: A friend referral program can help to create a sense of community among your clients. When people bring in their friends, they’re more likely to work out together, which can lead to a fun and supportive atmosphere.
Saves on marketing costs: Referral programs are often a cost-effective way to acquire new clients. Instead of spending money on advertising, you can rely on your existing clients to bring in new business.
Online Special
Many fitness studios and gyms offer special deals and discounts on their websites or social media channels. Keep an eye out for online specials and discounts, and be sure to follow your favorite studios on social media to stay up-to-date on their latest offers.
Cost-effective: Online specials are often offered at a discounted rate, which makes them a more cost-effective option for people who are new to fitness or want to try a new workout style. These specials can help remove some of the financial barriers that might prevent people from exploring different fitness options.
Convenient: Online fitness classes can be done from the comfort of your own home, which is incredibly convenient. This means that you can fit a workout into your busy schedule without having to worry about commuting to a gym or fitness studio.
Wide variety: Online specials often offer a wide variety of workouts, which is great for people who are new to fitness and aren’t sure which type of exercise they enjoy. This can help them explore different workouts without committing to a full membership or a long-term program.
Flexibility: Online specials usually offer a lot of flexibility in terms of scheduling. Many online fitness platforms offer on-demand classes, which means that you can choose when you want to work out. This is especially helpful for people who have irregular work schedules or other commitments that make it difficult to attend in-person classes.
In conclusion, taking advantage of introductory offers can be a great way to start a new fitness routine and explore different types of workouts. It’s important to look for offers that are affordable, low-risk, and provide a hands-on experience. The five offers discussed in this article – new client specials, free trial classes, introductory packages, friend referral programs, and online specials – are all great options to consider. By finding the right introductory offer for you, you can kickstart your fitness journey and achieve your health goals. Don’t forget to also take advantage of online booking systems to easily schedule your classes or sessions.
